Reve des Fleurs for French Fashion
The retail store is a 3-side open fashion box with display windows on 3 sides. With a market positioning of a middle to high price range, the store was conceived as a gallery hall displaying valuable artifacts. Thus, the main colour for the store is white, with colourful clothes as the display, while the feature wall used the material of white oak displaying sinuous forms.
The changing room area is one exaggerated room with a large foyer for decision making with 2 large sofas and well illuminated big mirrors. Indeed, most shoppers in the mainland make the buying decisions there.